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TikTok is introducing a fresh option that permits them to cut down on the amount of AI-created videos appearing in their timelines. This move comes as the platform announced that it now features over 1 thousand million AI-generated clips.

Trial and Implementation

The update is in a pilot phase over the next few weeks before a global launch. This advancement aligns with a rise in AI content, driven by recent video-generation tools.

The Broader AI Trend

Recent reports that approximately 10% of the fastest-growing video streams on another major platform only show content made by AI. A considerable share of this material is deemed low-quality AI content, a phrase for substandard, factory-style content that is frequently nonsensical or bizarre.

Our research shows that numerous viewers enjoy content produced via AI tools, ranging from AI artwork to informative clips, and we aim to provide users the ability to see more or less of that, based on their own choices,” said a company executive.

Scale of AI Content

The platform disclosed that there are now over a billion videos on its app labeled as AI-generated. Collectively, more than 100 million media items are submitted to the app every day, making AI-generated material a relatively small percentage of its overall inventory.

How to Adjust Settings

Users will be capable of reduce or increase the level of AI-generated videos they watch by using the “manage topic” option in the application and picking the AI content topic. Further subjects that currently be adjusted under the tool encompass current affairs, style, aesthetics, and choreography.

Platform Guidelines

TikTok’s policies require content makers to tag convincing AI-made content, and it forbids malicious AI impersonations of well-known individuals or emergencies. Any believable artificial content that is unmarked can be deleted under its terms of service.

In addition, the platform will from now on attach an artificially created label to content created with its proprietary AI systems, or identified by an industry-wide initiative for identifying content made by AI. This measure is aimed to help prevent users from attempting to bypass the disclosure requirement.

AI Literacy Programs

The platform is additionally introducing a $2 million AI literacy fund for professionals and institutions to create educational content about ethical AI use. This program will benefit educational bodies specializing in educating coding and technology.

Content Safety Approach

The video-sharing app has defended its moderation strategy, amid controversy over plans to cut jobs for a large number of review team members in the UK. It is set to reduce a significant number of roles in its content moderation division in London, with trade unions and digital protection specialists raising concerns that staff are being displaced by automated systems.

A senior executive clarified that human moderation would continue to be important, but AI can safeguard staff by removing the most harmful content ahead of it gets reviewed by humans. TikTok announced a 76% decrease in shocking and graphic content seen by human moderators over the past year due to intervention by its AI tools.

It is vital to combine people and machines to ensure user safety,” she said. “We’ll have staff as part of that process, but we also think it’s highly necessary to reduce exposure to harmful content as rapidly, which is why a extensive automated help is proving valuable process content quickly.”